The 10 lucky individuals who win the birthday party experience, must redeem the prize in the next 12 months.
"With their ticket, Guests will be able to visit a Build-A-Bear Workshop during one of two redemption periods in the week of 24 June until 28 June and make one furry friend per child present, limit two furry friends per ticket".
More than 200,000 people are expected to be selected to receive the "Pay Your Age" ticket to take part in the event happening in the stores across the country, Canada and the United Kingdom from June 24-28. Then, the child can create their own bear.
Most furry friends available for purchase are included with the ticket, with some exclusions.
This year's event will be run as a sweepstakes, where a limited number of tickets will be given away to participate in the "Pay Your Age" event.
If you want a chance to win, you'd better hurry, because you only have until June 16.
Customers will have to be registered with the store's bonus club to get the deal.
The birthday party package - Count Your Candles - allows guests to pick their party them and invite friends for the experience.
Again, you'll have to sign up to be a Bonus Club member, but once you do you can bring your child in any day during their birthday month to get a cuddly new Birthday Treat Bear made for them and just pay based on his or her age.