(The video of Pelosi was not a deepfake, but instead a low-effort edit of genuine material.) Instead, Facebook resorted to a bunch of confusing half-measures, including inserting links to fact-checking websites and implementing ambiguous procedures meant to limit its reach.
"Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures. Spectre showed me that whoever controls the data, controls the future". First reported by Vice, the video shows Zuckerberg giving a sinister-sounding speech about the power of controlling data, while attributing it all to "Spectre".
United States broadcaster CBS has requested Facebook, which owns Instagram, take down the video over unauthorised use of the CBSN trademark.
An Instagram spokesperson earlier said: "We will treat this content the same way we treat all misinformation on Instagram". If it's marked as false by third-party fact checkers, the spokesperson said, the site's algorithms won't recommend people view it. The video was a "deepfake", a technique that uses AI to create videos of people saying something they didn't, highlighting the challenges social networks face when it comes to policing manipulated content. At the time Facebook was criticized for its nonaction, so with Zuckerberg now being the victim perhaps the company would look hypocritical if it were to react.
Posters and Howe are not trying to trick internet users, as all the videos are labelled with the hashtag #deepfake. Nor did Canny AI, an Israeli advertising startup that helped create the video.
So why isn't Facebook taking the video down?.
The video of Zuckerberg manipulates an actual statement from the chief executive, and refers to Facebook's recent controversies over both stolen user data and one such manipulated video.
The words that appeared to be coming out of his mouth were actually spoken by a voice actor reading from a script provided by Posters and another artist, Daniel Howe. Canny engineers told FXGuide they were inspired by the work of the creators of the Obama deepfake, and the Stanford Face2Face program. It was created using CannyAI's video dialogue replacement (VDR) technology, according to the Instagram post.
Even though the clip is certainly fake, Instagram is not planning to remove it. This whole video did not happen -it was doctored. Last year, White House press secretary Sarah Sanders shared a video of CNN reporter Jim Acosta appearing to make an aggressive movement toward a White House intern.