One of the biggest online shopping days is only a few days away.
Tonight (July 10), is the big Taylor Swift-headlining Prime Day Concert, available to watch on Prime Video. If previous years are any indication, this year's Prime Day is gearing up to be another record-breaking shopping event for Amazon.
The Amazon Prime Day Sale will start on 15th July 2019 at 12 am (early morning) and continue for the next 48 hours i.e. till 16 July 2019.
Not only does Prime Day drive massive traffic to Amazon.com, it's a great way to sell Amazon products and rack up new Amazon Prime members.
It's available to watch for a limited time only, and if you missed the live show because you were in bed sleeping like a normal person, the on-demand version will "include select songs from each performance", and comes in at around two and a half hours. And this year's doorbuster sales event will be more distracting than ever, as Amazon has decided to make it a two-day shopping extravaganza running through the end of Tuesday. After all, you have to be a Prime subscriber to get the special discounts on Amazon Prime Day, and Prime membership is correlated to dramatically increased spending at Amazon all year long.
The results were a mixed bag. However, Amazon underperformed the broader market every year in the one day following the event.
This year, despite its name, Prime Day is happening on two days: Monday and Tuesday. Starting from free unlimited 1-day and 2-day shipping to free access to Prime Music and Prime Video, consumers will get it all. Prime Day drives strong Prime subscriber penetration, engagement across Amazon's ecosystem and reinforcement of Prime's value proposition and brand. Of course, the same can be said about eBay's July 15 Crash Sale, which adds a little tongue-in-cheek humor and a lot of awesome pre and post-event promotions into the equation.
Heidi Chung is a reporter at Yahoo Finance.