Bill Gates says Steve Jobs 'cast spells' to motivate Apple staff

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He mentioned that he was yet to meet anyone who could rival Jobs "in terms of picking talent, hyper-motivating that talent, and having a sense of design of, "Oh, this is good".

Apple founder Steve Jobs, pictured in 2007, with the new iPhone.

During the interview, Gates referred to Jobs as a "master at casting spells" in order to keep Apple boat sailing and become the most powerful tech company it is today. Citing Jobs's opening in 1988 of the NeXT laptop, which ultimately "completely failed", Gates stated, "it was such rubbish, and yet he mesmerized...people".

Bloomberg states that in an interview with Fareed Zakaria of CNN, to be broadcasted tonight on "Fareed Zakaria GPS", Gates talked of himself and his former opponent, Jobs, in magical terms. If there was a list of 10 things you must do to run a company successfully, Zakaria said Jobs would have violated the vast majority in the way he ran Apple. Gates was not speaking literally, of course, but to the style of leadership that Jobs used, compared to his own.

"It's really easy to imitate the bad parts of Steve of at times being an asshole". Gates mentioned that he wasn't affected by the spells because he was a minor wizard.

"I was like a minor wizard because he would be casting spells, and I would see people mesmerised, but because I'm a minor wizard, the spells don't work on me", said Gates, the world's second-richest person.

"Steve is a very singular case, where the company really was on a path to die and it goes and becomes the most valuable company in the world with some products that are really quite fantastic. And while he was an "ass****" at times", Gates said Jobs, who died in 2011, "brought some incredibly positive things, along with that toughness".

"Inside Microsoft we had to some degree a self-selected set of people who were mostly males, I'll admit, and yes we were pretty tough on each other". Despite that, said Mr Gates, Mr Jobs was an example of "don't do this at home" in his style of leadership, reports CNBC. "We're not going to put more money into that" he said. "I think that intensity, even though a little bit it went too far, was great for my 20s, 30s, 40s".

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