Google and Amazon hug it out

Share

After more than a year of conflicts between Amazon and Google over their media products, the companies are finally playing well with each other. It's available on Fire TV Stick (2nd Gen), Fire TV Stick 4K, Fire TV Cube, Fire TV Stick Basic Edition, and Toshiba, Insignia, Element, and Westinghouse Fire TV Edition smart TVs.

A few months back, we shared with you some very, very good news - Amazon and Google were burying the hatchet. The developments of the deal have borne fruits as of today: people who use Fire TV can now access the YouTube app that was pulled down from the platform in the past. The app even supports Amazon's Alexa assistant, so you can search for YouTube videos by voice. Amazon reversed that decision in December 2017, but the streaming wars continued.

The détente between the two tech heavyweights came after years of negotiations and public bickering. There is a new official YouTube app available on Amazon's streaming devices. The lack of a YouTube app on Amazon's TV platform - FireTV - was a significant handicap for Amazon, and I imagine Google wasn't too thrilled about missing out on reaching the 30 million-or-so FireTV users either.

Starting today, you can stream Prime Video on all Chromecasts, including devices with Chromecasts built-in.

'We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide, ' said Heather Rivera, Global Head of Product Partnerships at YouTube in a statement this spring. With the new version, you can connect to Chromecast targets on your network and beam video straight to them.

To access Prime Video on Chromecast, users will need to have the most recent Prime Video app and Android 5.0 or higher or iOS 10.1 or higher on their phones or tablets. No more sketchy workarounds or shamefully switching to that hastily purchased Fire TV just to watch The Expanse.

Share