Just one month ago, Silverstone managing director Stuart Pringle raised concerns about the threat a London Grand Prix might have on ticket sales for the British Grand Prix, but as part of the new agreement F1 is free to continue negotiations with London.
On Sunday, that will be a whole lot harder.
England have qualified for the World Cup final for the first time since 1992 and will face New Zealand in their bid to clinch a maiden World Cup title.
And taking place at the same time near the British capital will be the men's final at Wimbledon.
With the trio of big events, the clashes are proving even more problematic than last Sunday when three soccer finals were played on three continents in different time slots: the Women's World Cup in France, the Copa America in Brazil and the CONCACAF Gold Cup in the United States. The pace they had at the last race was great, so I expect this weekend to be closer.
"I think Max has been doing a great job and is really, really exciting to watch". Channel 4 is to show the race live, the only meeting on free-to-air TV in the United Kingdom this year but the broadcaster has also announced it will show the cricket live. "Naturally I come here, there are a few of us Brits here, we come here to raise the flag and do the country proud". "It's such a privilege to be here". "The British Grand Prix is the most special grand prix of the year". There is excitement and adrenaline going and there are pressures.
'I've had some spectacular races here but we're here to improve this weekend as a team.
But the five-time world champion is taking nothing for granted this weekend, having lost out to Ferrari's Sebastian Vettel here past year and seen his run of four straight victories come to an end in Austria a fortnight ago when Red Bull's Max Verstappen claimed top spot on the podium.
"(High temperatures in) Austria exposed the biggest vulnerability of our vehicle and it meant we couldn't challenge for the win at any point of the weekend", said team boss Toto Wolff.
"We're a little unusual in that we don't think it's right for the British Government to use taxpayer's money to directly subsidise Formula One", he said.
"Every now and then someone needs certain attention", said Hamilton of Horner's remarks.
"We are really pleased to confirm that the British Grand Prix will stay on the FIA Formula 1 World Championship calendar for at least the next five years, with the event remaining at its longstanding home, Silverstone circuit", Carey said.
'It (2024) feels like a long way away so who knows if I will still be here then.