Jay-Z on board could help the league sharpen its image on and off the field.
Music icon JAY-Z just did the unthinkable.
Kaepernick chose to sit and then kneel during the National Anthem before several 2016 NFL preseason and regular-season games to protest the police shootings of black men and other social injustices faced by African-Americans. "They were willing to do some things, to make some changes, that we can do some good".
In adding, National Football League commissioner Roger Goodell told The New York Times, "We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better".
Kaepernick, who quarterbacked the San Francisco 49ers to an appearance in Super Bowl XLVII back in 2013, became a lightning rod in 2016, when he began kneeling during the national anthem at 49ers games in protest of racial injustice and police brutality. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country".
One of the most prominent champions of Kaepernick's cause, Jay-Z once called him "an iconic figure" akin to Muhammad Ali, and wore a custom version of Kaepernick's jersey when he performed on "Saturday Night Live" in 2017. Commissioner Roger Goodell sees the partnership with Roc Nation as a significant step in several directions.
Roc Nation will advise on the selection of artists for events such as the Super Bowl.
Roc Nation's sports unit now represents Saquon Barkley, arguably the league's most exciting young player, taken with the No. 2 pick in the 2018 NFL Draft by the New York Giants.
"We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better", Goodell told the New York Times on Monday.