Users took to social media to express their disappointment with Apple's new iPhone 11 Pro and the shape the tech giant has finalised and released. The 64GB comes in at $1,199, the 128GB at $1,279 and the 256GB at $1,449 - in a whole array of colours.
The feature is pretty basic, but it makes switching from photo to video mode in the camera app way quicker and easier. We presume Apple underpinned Apple Tags with this wireless technology because it's more accurate than the more commonly used Bluetooth LE and Wi-Fi.
Pre-order is on now, with sales starting September 13 - HERE.
Apple unveiled its iPhone 11 Pro that features the three rear cameras packed closely together on the back of the phone.
Going under a sleek, new makeover, the iPad now has a larger 10.2 inch retina display and supports a full-sized Smart Keyboard and accessories like the Apple Pencil.
Apple said it planned to roll out new shows each month, including a thriller from the director M.Night Shyamalan and a series starring Octavia Spencer.
Apple also invited Watch users to volunteer for three new health studies, though data collected will remain anonymous. In addition to this, Apple Watch holders can now access the Apple Watch Studio which gives users the chance to choose their opportunity to pick their own unique case and band combination.
Launch of Apple's TV streaming service marks 'change' at the company
The Apple Watch Series 5 is essentially an enhanced Series 4.
In addition to the latest gadgets, Apple showcased its new video streaming service Apple TV+.
But Apple's loss also came as its South Korean rival Samsung Electronics Co and Chinese competitor Huawei grew their worldwide smartphone shipments by 5.5 percent and 8.3 percent year-on-year respectively from April to June, highlighting the challenges the United States tech giant faces. The company is also offering a year's free membership to the platform for anyone who purchases a new Apple device.
One of Apple TV Plus" marquee programs, "The Morning Show, ' a drama set in the world of morning television, stars Witherspoon, Jennifer Aniston and Steve Carell. Apple+ Streaming subscriptions cost a monthly fee of $6.98 (seven-day free trial).
At Tuesday's event, Apple CEO Tim Cook didn't have much new to say about the TV+ service beyond its pricing and service date.
At a cost of $US5 per month, Apple Arcade will be a tab in the App Store and will allow subscribers to play more than 100 games exclusive to Apple.